{"id":11771,"date":"2025-07-04T11:46:46","date_gmt":"2025-07-04T11:46:46","guid":{"rendered":"https:\/\/agromedios.com\/new\/?p=11771"},"modified":"2025-07-04T11:47:05","modified_gmt":"2025-07-04T11:47:05","slug":"el-valor-de-las-marcas-es-relevante-en-la-valuacion-de-la-empresa","status":"publish","type":"post","link":"https:\/\/agromedios.com\/new\/el-valor-de-las-marcas-es-relevante-en-la-valuacion-de-la-empresa\/","title":{"rendered":"El valor de las marcas es relevante en la valuaci\u00f3n de la empresa\u00a0\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>El Cr. Gustavo Weigel, director de <a href=\"https:\/\/weigel.com.uy\/\" target=\"_blank\" rel=\"noopener\">WEIGEL Finanzas Corporativas<\/a>, comparte sus comentarios sobre la incidencia del valor de las marcas sobre la valuaci\u00f3n de la empresa en su conjunto. \u00a0<\/p>\n\n\n\n<p>Dependiendo del sector de la econom\u00eda en que desarrolle su actividad la empresa, el valor de las marcas tiene una incidencia muy significativa sobre el valor total de la empresa.<\/p>\n\n\n\n<p>Las publicaciones internacionales especializadas preparan rankings por valor de las marcas a nivel global y en ellos se puede apreciar las importantes valuaciones que han logrado las marcas tecnol\u00f3gicas, las de retail o las automotrices, por ejemplo.<\/p>\n\n\n\n<p>Determinar el valor de un intangible como una marca es cada vez m\u00e1s relevante, para ello los m\u00e9todos de valuaci\u00f3n de marcas m\u00e1s utilizados son tres: el de costos, el de mercado y el de ingresos.<\/p>\n\n\n\n<p>En estos momentos muchos negocios de alianzas o acuerdos de fusiones y adquisiciones de empresas est\u00e1n motivados por el acceso a marcas con buen posicionamiento en el mercado.&nbsp; &nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"892\" src=\"https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/07\/Foto-GW-002-1024x892.jpg\" alt=\"\" class=\"wp-image-11772\" srcset=\"https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/07\/Foto-GW-002-1024x892.jpg 1024w, https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/07\/Foto-GW-002-300x261.jpg 300w, https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/07\/Foto-GW-002-768x669.jpg 768w, https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/07\/Foto-GW-002-1536x1338.jpg 1536w, https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/07\/Foto-GW-002.jpg 1919w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El Cr. Gustavo Weigel, director de WEIGEL Finanzas Corporativas, comparte sus comentarios sobre la incidencia del valor de las marcas sobre la valuaci\u00f3n de la empresa en su conjunto. \u00a0 Dependiendo del sector de la econom\u00eda en que desarrolle su actividad la empresa, el valor de las marcas tiene una incidencia muy significativa sobre el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11772,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[8],"tags":[49],"class_list":["post-11771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-e","entry","has-media"],"featured_image_urls":{"full":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/07\/Foto-GW-002.jpg",1919,1672,false],"thumbnail":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/07\/Foto-GW-002-150x150.jpg",150,150,true],"medium":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/07\/Foto-GW-002-300x261.jpg",300,261,true],"medium_large":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/07\/Foto-GW-002-768x669.jpg",768,669,true],"large":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/07\/Foto-GW-002-1024x892.jpg",1024,892,true],"1536x1536":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/07\/Foto-GW-002-1536x1338.jpg",1536,1338,true],"2048x2048":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/07\/Foto-GW-002.jpg",1919,1672,false],"ocean-thumb-m":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/07\/Foto-GW-002-600x600.jpg",600,600,true],"ocean-thumb-ml":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/07\/Foto-GW-002-800x450.jpg",800,450,true],"ocean-thumb-l":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/07\/Foto-GW-002-1200x700.jpg",1200,700,true]},"author_info":{"info":["Agromedios"]},"category_info":"<a 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