{"id":12932,"date":"2025-09-18T10:07:34","date_gmt":"2025-09-18T10:07:34","guid":{"rendered":"https:\/\/agromedios.com\/new\/?p=12932"},"modified":"2025-09-18T10:08:04","modified_gmt":"2025-09-18T10:08:04","slug":"marfrig-certifica-la-huella-de-carbono-y-llama-asostener-la-competitividad-del-sector","status":"publish","type":"post","link":"https:\/\/agromedios.com\/new\/marfrig-certifica-la-huella-de-carbono-y-llama-asostener-la-competitividad-del-sector\/","title":{"rendered":"Marfrig certifica la huella de carbono y llama asostener la competitividad del sector"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/09\/Marcelop-Secco.mp3\" autoplay loop><\/audio><\/figure>\n\n\n\n<p>El director de Marfrig BRF y presidente de la Asociaci\u00f3n de la Industria Frigor\u00edfica del Uruguay (Adifu), Marcelo Secco, present\u00f3 en la Expo Prado los avances de nueve proyectos que ya cuentan con&nbsp;<strong>huella de carbono certificada<\/strong>, en l\u00ednea con la agenda de sustentabilidad del sector.<\/p>\n\n\n\n<p>Secco explic\u00f3 que esta certificaci\u00f3n se realiza bajo el&nbsp;<strong>protocolo de LSQA<\/strong>, con el respaldo de&nbsp;<strong>Ranch GPT<\/strong>&nbsp;y con&nbsp;<strong>McDonald\u2019s<\/strong>&nbsp;como cliente, lo que constituye \u201cun reconocimiento a un proceso validado y equilibrado a nivel local, utilizando herramientas tecnol\u00f3gicas de avanzada\u201d.<\/p>\n\n\n\n<p>Para el dirigente, este paso permite mostrar y vender al mundo el valor agregado ambiental de la carne uruguaya:<\/p>\n\n\n\n<p>\u201cEs un specialty que abre caminos hacia una agenda diferenciada frente a los pa\u00edses con los que competimos, m\u00e1s all\u00e1 de coyunturas o circunstancias del momento\u201d, afirm\u00f3.<\/p>\n\n\n\n<p><strong>Competitividad y precios<\/strong><\/p>\n\n\n\n<p>En cuanto al mercado, Secco subray\u00f3 que la oferta ganadera enfrenta tensiones, en un contexto de&nbsp;<strong>valores del ganado en niveles r\u00e9cord<\/strong>&nbsp;y de un precio por tonelada de carne \u201cmuy atractivo y trascendente de sostener\u201d. A su entender, el desaf\u00edo pasa por encaminarse hacia un&nbsp;<strong>equilibrio de precios<\/strong>&nbsp;que permita mantener competitividad y cuidar los atributos conquistados en materia de calidad e inocuidad.<\/p>\n\n\n\n<p>\u201cFaltan algunas semanas para ordenar el mercado de haciendas dentro de un contexto excepcional, pero con una estructura desafiante y un d\u00f3lar flaco\u201d, se\u00f1al\u00f3.<\/p>\n\n\n\n<p><strong>Agenda de crecimiento<\/strong><\/p>\n\n\n\n<p>Secco plante\u00f3 la necesidad de trabajar en una&nbsp;<strong>agenda de crecimiento sectorial<\/strong>, capaz de lograr mayor escala y competitividad. En ese marco, mencion\u00f3 la importancia de analizar mecanismos como la&nbsp;<strong>importaci\u00f3n de ganado y vientres<\/strong>, o nuevas formas de articulaci\u00f3n con los mercados externos que hoy adquieren animales en pie en Uruguay, lo que podr\u00eda marcar un camino hacia la expansi\u00f3n productiva.<\/p>\n\n\n\n<p>Asimismo, destac\u00f3 el informe presentado recientemente por las gremiales industriales en la Expo Prado, que traza una l\u00ednea de base para crecer en empleo, divisas y producci\u00f3n, en sinton\u00eda con las propuestas del equipo econ\u00f3mico.<\/p>\n\n\n\n<p>Consultado sobre la estrategia sanitaria de la regi\u00f3n, Secco advirti\u00f3 que&nbsp;<strong>Argentina y Brasil eval\u00faan dejar de vacunar contra la fiebre aftosa<\/strong>, y manifest\u00f3 su postura clara en defensa de mantener la inoculaci\u00f3n como \u201celemento de seguridad\u201d para el estatus sanitario uruguayo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/09\/06-A-foto--1024x768.jpeg\" alt=\"\" class=\"wp-image-12933\" srcset=\"https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/09\/06-A-foto--1024x768.jpeg 1024w, https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/09\/06-A-foto--300x225.jpeg 300w, https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/09\/06-A-foto--768x576.jpeg 768w, https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/09\/06-A-foto--1536x1152.jpeg 1536w, https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/09\/06-A-foto-.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>#MarfrigBRF #Adifu #ExpoPrado #CarneUruguaya #HuellaDeCarbono #SustentabilidadAgro #Certificaci\u00f3nLSQA #RanchGPT #McDonalds #ValorAgregadoAmbiental #CompetitividadGanadera #MercadoDeCarnes #ExportacionesUruguay #IndustriaFrigor\u00edfica #AgendaDeCrecimiento #SanidadAnimal #FiebreAftosa #Producci\u00f3nSostenible<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El director de Marfrig BRF y presidente de la Asociaci\u00f3n de la Industria Frigor\u00edfica del Uruguay (Adifu), Marcelo Secco, present\u00f3 en la Expo Prado los avances de nueve proyectos que ya cuentan con&nbsp;huella de carbono certificada, en l\u00ednea con la agenda de sustentabilidad del sector. Secco explic\u00f3 que esta certificaci\u00f3n se realiza bajo el&nbsp;protocolo de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12933,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[38],"tags":[49],"class_list":["post-12932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercados","tag-e","entry","has-media"],"featured_image_urls":{"full":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/09\/06-A-foto-.jpeg",1600,1200,false],"thumbnail":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/09\/06-A-foto--150x150.jpeg",150,150,true],"medium":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/09\/06-A-foto--300x225.jpeg",300,225,true],"medium_large":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/09\/06-A-foto--768x576.jpeg",768,576,true],"large":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/09\/06-A-foto--1024x768.jpeg",1024,768,true],"1536x1536":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/09\/06-A-foto--1536x1152.jpeg",1536,1152,true],"2048x2048":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/09\/06-A-foto-.jpeg",1600,1200,false],"ocean-thumb-m":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/09\/06-A-foto--600x600.jpeg",600,600,true],"ocean-thumb-ml":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/09\/06-A-foto--800x450.jpeg",800,450,true],"ocean-thumb-l":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/09\/06-A-foto--1200x700.jpeg",1200,700,true]},"author_info":{"info":["Agromedios"]},"category_info":"<a 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