{"id":13406,"date":"2025-10-17T08:46:54","date_gmt":"2025-10-17T11:46:54","guid":{"rendered":"https:\/\/agromedios.com\/new\/?p=13406"},"modified":"2025-10-17T08:47:14","modified_gmt":"2025-10-17T11:47:14","slug":"el-valor-de-las-marcas-y-su-impacto-sobre-el-fortalecimiento-economico-de-la-empresa","status":"publish","type":"post","link":"https:\/\/agromedios.com\/new\/el-valor-de-las-marcas-y-su-impacto-sobre-el-fortalecimiento-economico-de-la-empresa\/","title":{"rendered":"El valor de las marcas y su impacto sobre el fortalecimiento econ\u00f3mico de la empresa."},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/10\/Rosana-Bomba.mp3\"><\/audio><\/figure>\n\n\n\n<p>La contadora Rosana Bomba de&nbsp;<a href=\"http:\/\/www.weigel.com.uy\/\" target=\"_blank\" rel=\"noreferrer noopener\">WEIGEL Finanzas Corporativas<\/a>, brinda sus comentarios sobre la importancia del valor de las marcas para la econom\u00eda de las empresas.<\/p>\n\n\n\n<p>El valor de las marcas de una compa\u00f1\u00eda cada vez m\u00e1s representa un porcentaje mayor en relaci\u00f3n con el valor de la empresa en su conjunto, de ah\u00ed la importancia de realizar una valuaci\u00f3n de las marcas de la empresa.<\/p>\n\n\n\n<p>Los m\u00e9todos t\u00e9cnicos est\u00e1ndar para la valuaci\u00f3n de marcas se podr\u00edan agrupar en tres grandes enfoques: i) de costos, ii) de mercado y iii) de ingresos y a su vez dentro de cada enfoque hay algunos m\u00e9todos m\u00e1s utilizados como por ejemplo: 1) costos de creaci\u00f3n, reposici\u00f3n o reemplazo, 2) m\u00faltiplos y 3) flujos de caja descontados espec\u00edficos asociados a las marcas.<\/p>\n\n\n\n<p>La importancia de valorizar las marcas es que \u00e9stas van a tener impacto directo sobre la econom\u00eda de la empresa, esto es, cuanto mayor el valor de las marcas, mayor va a ser el valor de la empresa porque las mismas pueden ser una base para realizar contratos comerciales sobre ellas, otorgar franquicias, establecer alianzas con otras empresas y eventualmente ser un disparador para una transacci\u00f3n de fusiones y adquisiciones.<\/p>\n\n\n\n<p>De ah\u00ed la ventaja para el due\u00f1o de calcular la valuaci\u00f3n de las marcas en forma peri\u00f3dica en la empresa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"803\" height=\"1024\" src=\"https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/10\/Foto-RB-803x1024.jpg\" alt=\"\" class=\"wp-image-13408\" srcset=\"https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/10\/Foto-RB-803x1024.jpg 803w, https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/10\/Foto-RB-235x300.jpg 235w, https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/10\/Foto-RB-768x979.jpg 768w, https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/10\/Foto-RB-1205x1536.jpg 1205w, https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/10\/Foto-RB.jpg 1382w\" sizes=\"(max-width: 803px) 100vw, 803px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La contadora Rosana Bomba de&nbsp;WEIGEL Finanzas Corporativas, brinda sus comentarios sobre la importancia del valor de las marcas para la econom\u00eda de las empresas. El valor de las marcas de una compa\u00f1\u00eda cada vez m\u00e1s representa un porcentaje mayor en relaci\u00f3n con el valor de la empresa en su conjunto, de ah\u00ed la importancia de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[8],"tags":[49],"class_list":["post-13406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-e","entry","has-media"],"featured_image_urls":{"full":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/10\/Foto-RB-1.jpg",1382,1055,false],"thumbnail":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/10\/Foto-RB-1-150x150.jpg",150,150,true],"medium":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/10\/Foto-RB-1-300x229.jpg",300,229,true],"medium_large":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/10\/Foto-RB-1-768x586.jpg",768,586,true],"large":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/10\/Foto-RB-1-1024x782.jpg",1024,782,true],"1536x1536":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/10\/Foto-RB-1.jpg",1382,1055,false],"2048x2048":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/10\/Foto-RB-1.jpg",1382,1055,false],"ocean-thumb-m":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/10\/Foto-RB-1-600x600.jpg",600,600,true],"ocean-thumb-ml":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/10\/Foto-RB-1-800x450.jpg",800,450,true],"ocean-thumb-l":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2025\/10\/Foto-RB-1-1200x700.jpg",1200,700,true]},"author_info":{"info":["Agromedios"]},"category_info":"<a 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