{"id":15892,"date":"2026-03-04T21:13:21","date_gmt":"2026-03-05T00:13:21","guid":{"rendered":"https:\/\/agromedios.com\/new\/?p=15892"},"modified":"2026-03-04T21:15:14","modified_gmt":"2026-03-05T00:15:14","slug":"el-gigante-de-los-insumos-surge-tras-la-fusion-de-procampo-agroenfoque-y-lanafil","status":"publish","type":"post","link":"https:\/\/agromedios.com\/new\/el-gigante-de-los-insumos-surge-tras-la-fusion-de-procampo-agroenfoque-y-lanafil\/","title":{"rendered":"El gigante de los insumos surge tras la fusi\u00f3n de Procampo, Agroenfoque y Lanafil"},"content":{"rendered":"\n<p>Juan Alzugaray, gerente general de Raizar Agro<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/03\/Juan-Alzogaray-1.mp3\"><\/audio><\/figure>\n\n\n\n<p>En un movimiento estrat\u00e9gico que promete redefinir el mercado de servicios e insumos para el sector agropecuario uruguayo, las empresas\u00a0<strong>Procampo<\/strong>,\u00a0<strong>Agroenfoque<\/strong>\u00a0y\u00a0<strong>Lanafil<\/strong>\u00a0han anunciado su fusi\u00f3n oficial para dar vida a\u00a0<strong>Raizar Agro<\/strong>. La nueva entidad comenz\u00f3 sus operaciones formales este\u00a0<strong>lunes 2 de marzo de 2026<\/strong>.<\/p>\n\n\n\n<p>La creaci\u00f3n de Raizar Agro no es solo una uni\u00f3n comercial, sino una integraci\u00f3n de capacidades. La fusi\u00f3n combina la trayectoria en semillas de&nbsp;<strong>Procampo<\/strong>, las soluciones en nutrici\u00f3n vegetal de&nbsp;<strong>Agroenfoque<\/strong>&nbsp;y el portafolio de protecci\u00f3n de cultivos de&nbsp;<strong>Lanafil<\/strong>, que recientemente reforz\u00f3 su presencia mediante su alianza con los fertilizantes noruegos&nbsp;<strong>Yara<\/strong>.<\/p>\n\n\n\n<p>En di\u00e1logo con el periodista&nbsp;<strong>Leo Bolla<\/strong>, el gerente general de la flamante compa\u00f1\u00eda,&nbsp;<strong>Juan Alsogaray<\/strong>, destac\u00f3 que el objetivo principal es brindar una soluci\u00f3n de 360 grados al productor. \u00abBuscamos potenciar lo mejor de cada una de estas tres casas para ofrecer un servicio integral que acompa\u00f1e todo el ciclo productivo\u00bb, se\u00f1al\u00f3 el ejecutivo durante la entrevista.<\/p>\n\n\n\n<p>Juan Alsogaray explic\u00f3 que Raizar Agro se asienta sobre la complementariedad t\u00e9cnica y log\u00edstica de las tres empresas fundadoras. La estructura directiva tambi\u00e9n cuenta con&nbsp;<strong>Felipe Gonz\u00e1lez<\/strong>&nbsp;como director comercial, quien subray\u00f3 que la marca nace con una fuerte vocaci\u00f3n de cercan\u00eda y asesoramiento en el campo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Juan Alzugaray, gerente general de Raizar Agro En un movimiento estrat\u00e9gico que promete redefinir el mercado de servicios e insumos para el sector agropecuario uruguayo, las empresas\u00a0Procampo,\u00a0Agroenfoque\u00a0y\u00a0Lanafil\u00a0han anunciado su fusi\u00f3n oficial para dar vida a\u00a0Raizar Agro. La nueva entidad comenz\u00f3 sus operaciones formales este\u00a0lunes 2 de marzo de 2026. La creaci\u00f3n de Raizar Agro no [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15893,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[6],"tags":[49],"class_list":["post-15892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informacion","tag-e","entry","has-media"],"featured_image_urls":{"full":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-04-a-las-9.05.52-p.-m.jpg",693,463,false],"thumbnail":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-04-a-las-9.05.52-p.-m-150x150.jpg",150,150,true],"medium":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-04-a-las-9.05.52-p.-m-300x200.jpg",300,200,true],"medium_large":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-04-a-las-9.05.52-p.-m.jpg",693,463,false],"large":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-04-a-las-9.05.52-p.-m.jpg",693,463,false],"1536x1536":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-04-a-las-9.05.52-p.-m.jpg",693,463,false],"2048x2048":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-04-a-las-9.05.52-p.-m.jpg",693,463,false],"ocean-thumb-m":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-04-a-las-9.05.52-p.-m-600x463.jpg",600,463,true],"ocean-thumb-ml":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-04-a-las-9.05.52-p.-m-693x450.jpg",693,450,true],"ocean-thumb-l":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/03\/Captura-de-pa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