{"id":16928,"date":"2026-04-30T19:40:15","date_gmt":"2026-04-30T22:40:15","guid":{"rendered":"https:\/\/agromedios.com\/new\/?p=16928"},"modified":"2026-04-30T19:41:35","modified_gmt":"2026-04-30T22:41:35","slug":"la-potente-promocion-de-carnes-en-china-y-europa-ante-expansion-de-cupos","status":"publish","type":"post","link":"https:\/\/agromedios.com\/new\/la-potente-promocion-de-carnes-en-china-y-europa-ante-expansion-de-cupos\/","title":{"rendered":"La potente promoci\u00f3n de carnes en China y Europa ante expansi\u00f3n de cupos"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/04\/Josefina-Valenti.mp3\"><\/audio><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>En una entrevista exclusiva con el periodista <strong>Leonardo Bolla<\/strong>, la gerenta de Marketing del Instituto Nacional de Carnes (<strong>INAC<\/strong>), <strong>Josefina Valenti<\/strong>, detall\u00f3 la ambiciosa estrategia de posicionamiento que Uruguay est\u00e1 desplegando en sus mercados m\u00e1s estrat\u00e9gicos: <strong>China<\/strong> y <strong>Europa<\/strong>. La iniciativa surge en un momento clave de reconfiguraci\u00f3n comercial, marcado por la reciente asignaci\u00f3n de una cuota de <strong>324.000 toneladas<\/strong> de carne vacuna por parte del gigante asi\u00e1tico para el a\u00f1o 2026.<\/p>\n\n\n\n<p>Tras a\u00f1os de crecimiento en volumen, la prioridad de <strong>INAC<\/strong> ahora es el <strong>valor de marca<\/strong>. Valenti destac\u00f3 que, ante la nueva regulaci\u00f3n de cupos, es vital diferenciar el producto uruguayo de competidores como Australia o Estados Unidos.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing Digital:<\/strong> Se han sellado alianzas con plataformas masivas como <a href=\"https:\/\/www.inac.uy\/innovaportal\/v\/22068\/37\/innova.bs\/nueva-campana-de-las-carnes-del-uruguay-en-china:-%E2%80%9Cmanjar-premium-destaque-del-uruguay\" target=\"_blank\" rel=\"noreferrer noopener\">Meituan-Dianping<\/a> para conectar directamente con el consumidor final a trav\u00e9s de promociones en restaurantes y sorteos.<\/li>\n\n\n\n<li><strong>Identidad de Marca:<\/strong> La campa\u00f1a \u00ab<strong>Tesoro de origen<\/strong>\u00bb resalta la trazabilidad y la naturaleza del sistema productivo uruguayo como un \u00ablujo natural\u00bb.<\/li>\n\n\n\n<li><strong>Diplomacia Gastron\u00f3mica:<\/strong> Se organizan degustaciones y eventos con chefs internacionales de renombre para introducir cortes de alto valor en la hosteler\u00eda de \u00e9lite.<\/li>\n<\/ul>\n\n\n\n<p>En el mercado europeo, donde la producci\u00f3n propia ha disminuido, Uruguay busca capitalizar la demanda insatisfecha mediante su nuevo sello de sostenibilidad.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Uruguay Meats \u00abOf Green Quality\u00bb:<\/strong> Esta nueva marca sectorial enfatiza procesos sostenibles que cuidan la biodiversidad y el bienestar animal.<\/li>\n\n\n\n<li><strong>Influencia en Alta Cocina:<\/strong> Recientemente, INAC recibi\u00f3 a una delegaci\u00f3n de chefs europeos con estrellas Michelin para que conocieran de primera mano el sistema de pastizales naturales del pa\u00eds.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>En una entrevista exclusiva con el periodista Leonardo Bolla, la gerenta de Marketing del Instituto Nacional de Carnes (INAC), Josefina Valenti, detall\u00f3 la ambiciosa estrategia de posicionamiento que Uruguay est\u00e1 desplegando en sus mercados m\u00e1s estrat\u00e9gicos: China y Europa. La iniciativa surge en un momento clave de reconfiguraci\u00f3n comercial, marcado por la reciente asignaci\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15395,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[38],"tags":[45],"class_list":["post-16928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercados","tag-a","entry","has-media"],"featured_image_urls":{"full":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-02-06-a-las-12.58.11-p.-m.jpg",872,780,false],"thumbnail":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-02-06-a-las-12.58.11-p.-m-150x150.jpg",150,150,true],"medium":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-02-06-a-las-12.58.11-p.-m-300x268.jpg",300,268,true],"medium_large":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-02-06-a-las-12.58.11-p.-m-768x687.jpg",768,687,true],"large":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-02-06-a-las-12.58.11-p.-m.jpg",872,780,false],"1536x1536":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-02-06-a-las-12.58.11-p.-m.jpg",872,780,false],"2048x2048":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-02-06-a-las-12.58.11-p.-m.jpg",872,780,false],"ocean-thumb-m":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-02-06-a-las-12.58.11-p.-m-600x600.jpg",600,600,true],"ocean-thumb-ml":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-02-06-a-las-12.58.11-p.-m-800x450.jpg",800,450,true],"ocean-thumb-l":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/02\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