- \n
- Pa\u00edses Bajos:<\/strong> Concentra el 40% de los env\u00edos de carne uruguaya hacia Europa, consolidando al puerto de Rotterdam como la principal v\u00eda de acceso al continente. <\/li>\n\n\n\n
- Alemania:<\/strong> Se posiciona como el segundo destino en volumen. Gracias a una red de importadores hist\u00f3ricos y robustos, la carne uruguaya tiene presencia en todo su territorio.<\/li>\n<\/ul>\n\n\n\n
La campa\u00f1a en Alemania ya ha alcanzado a m\u00e1s de 3.5 millones de personas<\/strong> en las diez ciudades m\u00e1s importantes del pa\u00eds (incluyendo Berl\u00edn, Hamburgo y M\u00fanich) mediante una estrategia multicanal.<\/p>\n\n\n\n
- \n
- Ecosistema digital:<\/strong> Fuerte presencia con pautas en Instagram, Facebook y YouTube.<\/li>\n\n\n\n
- Pantallas digitales:<\/strong> Activaci\u00f3n de alto impacto en 150 pantallas distribuidas en las principales estaciones ferroviarias.<\/li>\n\n\n\n
- Grandes formatos:<\/strong> Despliegue de un gran billboard<\/em> en Berl\u00edn y la utilizaci\u00f3n de \u00abThe Whale\u00bb<\/strong>, la pantalla LED m\u00e1s grande de Alemania situada en la estaci\u00f3n central de Hamburgo, por donde transitan m\u00e1s de 500.000 personas diariamente.<\/li>\n<\/ul>\n\n\n\n
![\"\"](\"https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/07\/3.jpeg\")
<\/figure>\n","protected":false},"excerpt":{"rendered":"El Instituto Nacional de Carnes (INAC) est\u00e1 desarrollando una fuerte campa\u00f1a de activaci\u00f3n para la marca Uruguay Beef en los principales puertos de destino de la Uni\u00f3n Europea. La estrategia se concentra en Alemania y Pa\u00edses Bajos, los dos mercados clave donde el producto uruguayo cuenta con la mayor distribuci\u00f3n en el sector de retail 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- Pantallas digitales:<\/strong> Activaci\u00f3n de alto impacto en 150 pantallas distribuidas en las principales estaciones ferroviarias.<\/li>\n\n\n\n
- Alemania:<\/strong> Se posiciona como el segundo destino en volumen. Gracias a una red de importadores hist\u00f3ricos y robustos, la carne uruguaya tiene presencia en todo su territorio.<\/li>\n<\/ul>\n\n\n\n