<\/p>\n\n\n\n
En el marco de las celebraciones por el D\u00eda de la Independencia, se llev\u00f3 a cabo en Beijing un evento oficial que marc\u00f3 el inicio formal de una ambiciosa campa\u00f1a de promoci\u00f3n de la carne uruguaya. La iniciativa se concreta a trav\u00e9s de una alianza estrat\u00e9gica con la prestigiosa cadena brit\u00e1nica de supermercados Iceland, especializada en productos congelados.<\/p>\n\n\n\n
La presencia de Iceland en el gigante asi\u00e1tico atraviesa una etapa clave tras la reciente adquisici\u00f3n de Iceland China por parte de la empresa estatal Beijing Tourism Group (BTG). La sucursal de Beijing donde se realiz\u00f3 el lanzamiento funciona como el local piloto de la firma en la naci\u00f3n asi\u00e1tica, convirti\u00e9ndose en una vitrina de alto perfil para el desembarco del producto insignia uruguayo.<\/p>\n\n\n\n
La campa\u00f1a de promoci\u00f3n se extender\u00e1 durante seis meses e incluye una robusta estrategia tanto en el punto de venta como en el entorno digital: instalaci\u00f3n de vitrinas dedicate a la exposici\u00f3n permanente de 15 productos c\u00e1rnicos uruguayos durante todo el semestre y activaci\u00f3n de degustaciones abiertas al p\u00fablico todos los fines de semana durante los seis meses de la campa\u00f1a, complementadas con material promocional informativo.<\/p>\n\n\n\n
Campa\u00f1as de difusi\u00f3n y promociones activas en las principales plataformas de redes sociales de China y la oferta presente en g\u00f3ndola abarca desde cortes premium como bifes hasta opciones de alta demanda local en el mercado chino, como garr\u00f3n, brazuelo, marucha y cogote.<\/p>\n","protected":false},"excerpt":{"rendered":"
En el marco de las celebraciones por el D\u00eda de la Independencia, se llev\u00f3 a cabo en Beijing un evento oficial que marc\u00f3 el inicio formal de una ambiciosa campa\u00f1a de promoci\u00f3n de la carne uruguaya. La iniciativa se concreta a trav\u00e9s de una alianza estrat\u00e9gica con la prestigiosa cadena brit\u00e1nica de supermercados Iceland, especializada 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