{"id":19957,"date":"2026-11-12T22:56:28","date_gmt":"2026-11-13T01:56:28","guid":{"rendered":"https:\/\/agromedios.com\/new\/?p=19957"},"modified":"2026-11-12T22:56:34","modified_gmt":"2026-11-13T01:56:34","slug":"cuanto-vale-la-empresa-calculo-tecnico-clave-para-ir-preparando-el-soporte-de-una-negociacion-del-precio","status":"publish","type":"post","link":"https:\/\/agromedios.com\/new\/cuanto-vale-la-empresa-calculo-tecnico-clave-para-ir-preparando-el-soporte-de-una-negociacion-del-precio\/","title":{"rendered":"Cu\u00e1nto vale la empresa: c\u00e1lculo t\u00e9cnico clave para ir preparando el soporte de una negociaci\u00f3n del precio"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/11\/Weigel-1.mp3\" autoplay><\/audio><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">En el caso de planificar una estrategia de venta, fusi\u00f3n, adquisici\u00f3n, asociaci\u00f3n o alianza con otra compa\u00f1\u00eda o de procurar la participaci\u00f3n de nuevos partners inversores de capital , ser\u00e1 clave contar con una valuaci\u00f3n de la empresa actualizada para ir preparando el soporte de la negociaci\u00f3n del precio en la transacci\u00f3n.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">La valuaci\u00f3n de la empresa se podr\u00eda calcular en base a una selecci\u00f3n de m\u00e9todos t\u00e9cnicos, por ejemplo por el valor de libros ajustado, por m\u00faltiplos de mercado por una variable relevante o por los flujos de fondos proyectados descontados. Por esa v\u00eda se podr\u00eda obtener un rango de valor de la empresa actualizado y con un sustento t\u00e9cnico econ\u00f3mico-financiero.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">El valor de las marcas , tiene una incidencia significativa , cada vez mayor , est\u00e1 entre los intangibles m\u00e1s importantes de la empresa. Calcular el valor de las marcas tambi\u00e9n podr\u00eda realizarse por m\u00e9todos t\u00e9cnicos , como por ejemplo tomar el valor de reposici\u00f3n , o tomar m\u00faltiplos de mercado o tomar descuentos de flujos generados espec\u00edficamente por esas marcas o flujos de ahorro de royalties. La ponderaci\u00f3n de los factores de fortaleza de cada marca es fundamental, entre ellos el reconocimiento general, el posicionamiento en el mercado, la penetraci\u00f3n en el mercado, la internacionalizaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El valor de la transformaci\u00f3n, tambi\u00e9n es de alta consideraci\u00f3n para una transacci\u00f3n, pues si la empresa tiene autonom\u00eda de gesti\u00f3n, r\u00e1pida adaptaci\u00f3n a los cambios, digitalizaci\u00f3n, innovaci\u00f3n, aprovechamiento de la IA en la eficiencia operativa y comercial, ampliaci\u00f3n de mercados internacionales y gesti\u00f3n profesional de gobernanza con criterios ESG, seguramente ser\u00e1 m\u00e1s atractiva para un comprador y por ende m\u00e1s valorizada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el caso de planificar una estrategia de venta, fusi\u00f3n, adquisici\u00f3n, asociaci\u00f3n o alianza con otra compa\u00f1\u00eda o de procurar la participaci\u00f3n de nuevos partners inversores de capital , ser\u00e1 clave contar con una valuaci\u00f3n de la empresa actualizada para ir preparando el soporte de la negociaci\u00f3n del precio en la transacci\u00f3n. La valuaci\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19960,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[8],"tags":[46],"class_list":["post-19957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-b","entry","has-media"],"featured_image_urls":{"full":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/11\/Foto-GW-002-1.jpg",1919,1672,false],"thumbnail":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/11\/Foto-GW-002-1-150x150.jpg",150,150,true],"medium":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/11\/Foto-GW-002-1-300x261.jpg",300,261,true],"medium_large":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/11\/Foto-GW-002-1-768x669.jpg",768,669,true],"large":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/11\/Foto-GW-002-1-1024x892.jpg",1024,892,true],"1536x1536":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/11\/Foto-GW-002-1-1536x1338.jpg",1536,1338,true],"2048x2048":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/11\/Foto-GW-002-1.jpg",1919,1672,false],"ocean-thumb-m":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/11\/Foto-GW-002-1-600x600.jpg",600,600,true],"ocean-thumb-ml":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/11\/Foto-GW-002-1-800x450.jpg",800,450,true],"ocean-thumb-l":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2026\/11\/Foto-GW-002-1-1200x700.jpg",1200,700,true]},"author_info":{"info":["Agromedios"]},"category_info":"<a 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