{"id":5452,"date":"2024-06-23T19:30:52","date_gmt":"2024-06-23T19:30:52","guid":{"rendered":"https:\/\/agromedios.com\/new\/?p=5452"},"modified":"2024-06-25T18:24:23","modified_gmt":"2024-06-25T18:24:23","slug":"la-valuacion-de-las-tiene-un-impacto-relevante-sobre-el-valor-de-la-empresa","status":"publish","type":"post","link":"https:\/\/agromedios.com\/new\/la-valuacion-de-las-tiene-un-impacto-relevante-sobre-el-valor-de-la-empresa\/","title":{"rendered":"La valuaci\u00f3n de las marcas tiene un impacto relevante sobre el valor de la empresa"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/agromedios.com\/new\/wp-content\/uploads\/2024\/06\/Gustavo-Weigel-2.mp3\"><\/audio><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Gustavo\u00a0Weigel, director de\u00a0Weigel\u00a0Finanzas Corporativas, comenta el impacto que tiene el valor de una marca sobre el valor total de la empresa y\u00a0 la metodolog\u00eda m\u00e1s utilizada para la valuaci\u00f3n de marcas.\u00a0<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Si se preparara una tabla que relacione el valor de las marcas de una empresa sobre el valor total de la propia empresa se podr\u00eda advertir que el porcentaje de \u00e9stas sobre el valor total es cada vez m\u00e1s significativo, el valor de las marcas impacta cada vez m\u00e1s en el valor de la empresa.&nbsp;<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-8f17719d13af30e0f636aecae417be88\">Los m\u00e9todos t\u00e9cnicos de valuaci\u00f3n de marcas se podr\u00eda clasificar seg\u00fan tres enfoques: el de costos, el de m\u00faltiplos de mercado y el de ingresos.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">La valuaci\u00f3n de las marcas brinda un soporte t\u00e9cnico para que la empresa prepare en base a ellas una estrategia de fortalecimiento econ\u00f3mico-financiera para la compa\u00f1\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gustavo\u00a0Weigel, director de\u00a0Weigel\u00a0Finanzas Corporativas, comenta el impacto que tiene el valor de una marca sobre el valor total de la empresa y\u00a0 la metodolog\u00eda m\u00e1s utilizada para la valuaci\u00f3n de marcas.\u00a0 Si se preparara una tabla que relacione el valor de las marcas de una empresa sobre el valor total de la propia empresa se [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5455,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[8],"tags":[49],"class_list":["post-5452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-e","entry","has-media"],"featured_image_urls":{"full":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2024\/06\/ro-27-copy-1-scaled.jpg",2560,2453,false],"thumbnail":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2024\/06\/ro-27-copy-1-150x150.jpg",150,150,true],"medium":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2024\/06\/ro-27-copy-1-300x287.jpg",300,287,true],"medium_large":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2024\/06\/ro-27-copy-1-768x736.jpg",768,736,true],"large":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2024\/06\/ro-27-copy-1-1024x981.jpg",1024,981,true],"1536x1536":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2024\/06\/ro-27-copy-1-1536x1472.jpg",1536,1472,true],"2048x2048":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2024\/06\/ro-27-copy-1-2048x1962.jpg",2048,1962,true],"ocean-thumb-m":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2024\/06\/ro-27-copy-1-600x600.jpg",600,600,true],"ocean-thumb-ml":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2024\/06\/ro-27-copy-1-800x450.jpg",800,450,true],"ocean-thumb-l":["https:\/\/agromedios.com\/new\/wp-content\/uploads\/2024\/06\/ro-27-copy-1-1200x700.jpg",1200,700,true]},"author_info":{"info":["Agromedios"]},"category_info":"<a href=\"https:\/\/agromedios.com\/new\/category\/economia\/\" rel=\"category tag\">Econom\u00eda<\/a>","tag_info":"Econom\u00eda","comment_count":"0","_links":{"self":[{"href":"https:\/\/agromedios.com\/new\/wp-json\/wp\/v2\/posts\/5452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agromedios.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agromedios.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agromedios.com\/new\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agromedios.com\/new\/wp-json\/wp\/v2\/comments?post=5452"}],"version-history":[{"count":2,"href":"https:\/\/agromedios.com\/new\/wp-json\/wp\/v2\/posts\/5452\/revisions"}],"predecessor-version":[{"id":5490,"href":"https:\/\/agromedios.com\/new\/wp-json\/wp\/v2\/posts\/5452\/revisions\/5490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agromedios.com\/new\/wp-json\/wp\/v2\/media\/5455"}],"wp:attachment":[{"href":"https:\/\/agromedios.com\/new\/wp-json\/wp\/v2\/media?parent=5452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agromedios.com\/new\/wp-json\/wp\/v2\/categories?post=5452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agromedios.com\/new\/wp-json\/wp\/v2\/tags?post=5452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}